We’re excited to share a transformative moment in the Dr Shea journey – the launch of our brand new design! After months of meticulous planning and creative exploration, we’re proud to unveil a fresh look that embodies our commitment to quality, authenticity, and innovation.

New Brand Design

Reflecting our core values

Our new brand design is more than just a visual upgrade – it’s a reflection of our core values. From the choice of colors to the typography and imagery, every element has been carefully curated to convey our dedication to natural ingredients, sustainability, and inclusivity.

Embracing Simplicity:

In today’s fast-paced world, simplicity is key. Clear branding, and color-coded layouts, make it easy to recognize your brand, in the crowd, and your favorite scent. We want our customers to feel empowered and inspired by our products, without any unnecessary distractions.

Celebrating Diversity:

Being a black-owned business, diversity is at the heart of Dr Shea, and our new brand design celebrates the beauty of every individual. Through inclusive imagery and messaging, we aim to represent the rich tapestry of skin types, hair textures, and cultural backgrounds that make up our global community.

Eco-Friendly Packaging:

As part of our commitment to sustainability, our new look design also extends to our packaging. We’ve opted for eco-friendly materials and streamlined designs that minimize waste and reduce our environmental footprint. With Dr Shea, you can feel good about your skincare routine, knowing that you’re making a positive impact on the planet.

Connecting With Our Community:

Last but not least, our new brand design is all about fostering deeper connections with our community. Whether you’re a long-time fan or discovering Dr Shea for the first time, we want you to feel welcomed, valued, and inspired to embark on your skincare journey with us.

Share your thoughts on our new brand design and comment below!

Special thanks to, Sainsbury’s, Add Salt, The Cabinet, and the whole team that worked on our new brand design.